jp | en

about us

Connecting great winemakers with enthusiasts

3amours is a natural wine specialty store in Ebisu, Tokyo. Opened in 2006, we are part BMO Wine, pioneers in natural wine importing. Our mission is to create a space that directly connects winemakers with wine enthusiasts.

3amours means “3 loves” and represents our three loves of natural wine: wine drinkers, winemakers, and wine distributors. We aim to provide a joyous space in both our wine shop and wine bar.

BMO Wine was established in 1997 before the term “natural wine” was common, and we have been actively promoting natural wine in Japan ever since. We currently have partnerships with the best winemakers in six countries: France, Italy, Spain, Portugal, Austria, and Slovenia.

We hold store events and seminars where we invite winemakers to meet and discuss wine with enthusiasts and professionals. Please join us for these unique educational opportunities.

The French natural wine guidebook “Tronches de Vin” introduces the top natural winemakers in France as well as restaurants and wine shops around the world. In the first edition 3amours was one of only two shops featured from Japan.

Exclusive rare wines

Starting in the 90s, we have visited wine regions up to four times a year to build strong and deep relationships with winemakers. Thanks to these relationships you can find wines at our shop that are rare even in Paris.

Eric Pfifferling, a superstar of natural wine from L’Anglore, said “Four shops supported me when I was just starting out. Le Baratin (bistro), Le Verre Vole (bistro & wine shop), and Les Caves Auge (wine shop) in Paris, as well as BMO (3amours) in Japan.”

You can find many wines that bypass stores in France and come straight to us in Japan, from natural wine legends to up-and-coming producers. We also carry a wide selection of natural wine from Italy, Spain, Portugal, Austria, and Slovenia.

We take great care to manage the storage temperature and condition of our wines so they reach our customers in the best possible condition. Please visit our shop and discover wines you will not find anywhere else!

Wine shop and wine bar!

3amours was first in Tokyo to combine a wine shop and wine bar together in the same space. As a leader in the industry, we continue to innovate.

You can enjoy many different wines at the wine bar, including bottles you buy at our shop. Wines can be enjoyed with dishes developed through collaborations with popular chefs, cheeses selected by connoisseurs, and charcuterie. We welcome individual guests and small groups. Our staff loves natural wine, food, and eagerly awaits your visit!

Bringing winemakers and enthusiasts together

We host various events and programs at our store to help enthusiasts understand winemakers’ passion and commitment to making great wine.

We invite winemakers to Japan for seminars and wine tastings. We sometimes invite renowned chefs to cook in front of our guests as well. We post information about our events on our social media accounts, so please follow and join us!

Handpicked natural food

Natural wine goes hand in hand with delicious, interesting, natural food. 3amours carries food without chemical additives from Japan and the world. Our selections, filled with great flavor and natural umami, are handpicked by our connoisseurs and cooked by great chefs.

Please enjoy our natural food with our natural wines!

about us

Connecting great winemakers with enthusiasts

3amours is a natural wine specialty store in Ebisu, Tokyo. Opened in 2006, we are part BMO Wine, pioneers in natural wine importing. Our mission is to create a space that directly connects winemakers with wine enthusiasts.

3amours means “3 loves” and represents our three loves of natural wine: wine drinkers, winemakers, and wine distributors. We aim to provide a joyous space in both our wine shop and wine bar.

BMO Wine was established in 1997 before the term “natural wine” was common, and we have been actively promoting natural wine in Japan ever since. We currently have partnerships with the best winemakers in six countries: France, Italy, Spain, Portugal, Austria, and Slovenia.

We hold store events and seminars where we invite winemakers to meet and discuss wine with enthusiasts and professionals. Please join us for these unique educational opportunities.

The French natural wine guidebook “Tronches de Vin” introduces the top natural winemakers in France as well as restaurants and wine shops around the world. In the first edition 3amours was one of only two shops featured from Japan.

Exclusive rare wines

Starting in the 90s, we have visited wine regions up to four times a year to build strong and deep relationships with winemakers. Thanks to these relationships you can find wines at our shop that are rare even in Paris.

Eric Pfifferling, a superstar of natural wine from L’Anglore, said “Four shops supported me when I was just starting out. Le Baratin (bistro), Le Verre Vole (bistro & wine shop), and Les Caves Auge (wine shop) in Paris, as well as BMO (3amours) in Japan.”

You can find many wines that bypass stores in France and come straight to us in Japan, from natural wine legends to up-and-coming producers. We also carry a wide selection of natural wine from Italy, Spain, Portugal, Austria, and Slovenia.

We take great care to manage the storage temperature and condition of our wines so they reach our customers in the best possible condition. Please visit our shop and discover wines you will not find anywhere else!

Wine shop and wine bar!

3amours was first in Tokyo to combine a wine shop and wine bar together in the same space. As a leader in the industry, we continue to innovate.

You can enjoy many different wines at the wine bar, including bottles you buy at our shop. Wines can be enjoyed with dishes developed through collaborations with popular chefs, cheeses selected by connoisseurs, and charcuterie. We welcome individual guests and small groups. Our staff loves natural wine, food, and eagerly awaits your visit!

Bringing winemakers and enthusiasts together

We host various events and programs at our store to help enthusiasts understand winemakers’ passion and commitment to making great wine.

We invite winemakers to Japan for seminars and wine tastings. We sometimes invite renowned chefs to cook in front of our guests as well. We post information about our events on our social media accounts, so please follow and join us!

Handpicked natural food

Natural wine goes hand in hand with delicious, interesting, natural food. 3amours carries food without chemical additives from Japan and the world. Our selections, filled with great flavor and natural umami, are handpicked by our connoisseurs and cooked by great chefs.

Please enjoy our natural food with our natural wines!

philosophy

How 3amours Defines
Natural Wine

Natural wine can be classified according to cultivation and brewing method.
The definition is often vague, so 3amours has its own classification system and rigorous selection process.

[Types of natural cultivation]
Biologique

Biologique (biological) wine is made from grapes which were grown organically and requires that the winemakers do not use any chemical products. Biologique wines are independently certified, but 3amours does not focus on these certifications.

Biodynamique

Biodynamique (biodynamic) wine comes from vineyards that use special composts and herbs for treatments. Often they also follow a planting and work calendar based on natural phenomena, like phases of the moon, although this is not strictly part of the biodynamic principles. These wines are sometimes certified by private organisations like Demeter and Biodyvin, but 3amours does not focus on these certifications.

La lutte raisonnée

The “la lute raisonnée” cultivation method uses only the bare minimum amount of pesticides to maximize environmental conservation. By using pesticides only when the vines are struck with disease, this method ensures a stable harvest for the winemaker and preserves the health of the vines. Strictly speaking, 3amours does not consider wines made by this method to be “natural wine.”

Sustainable

Sustainable wine focuses on environmental conservation-based cultivation for the sustainability of people and the environment. Examples include using goats and beneficial birds for weed and pest management, drip irrigation facilities, composting and recycling of waste products, and environmentally-friendly use of agricultural supplies. This philosophy maintains that humans are responsible for the sustainability of the entire ecosystem instead of just their vineyard. This method is based on la lutte raisonnée, so pesticides are only allowed on the vines when it is absolutely necessary. Sustainable wine is attracting worldwide attention as a global environmental preservation effort. However, strictly speaking, 3amours does consider wines made from this method to be “natural wine.”

[Natural Brewing]

This brewing method turns naturally cultivated grapes into full flavor, healthy wine. Natural brewing uses very little or no added sulfites.

We believe natural wine is made from grapes grown with no pesticides or chemical fertilizers, brewed with little or no additives, resulting in wine that reflects the essence of the grapes.

At 3amours, we seek out winemakers with great knowledge and skill that tirelessly pour passion and energy into making the best wines.

We continue to passionately seek out great wines according to our uncompromising selection criteria.

[3amours Selection Criteria]
Criterion #1
Commitment to the highest level of natural production

Our priority when searching for wine is the “natural level” of the vineyard and brewing. Natural does not mean wild. Wine is born from the culmination of “respect for mother nature” and the “wisdom and craft” of wine making. These wines best express the character of the grapes.

When winemakers say, “we focus on bringing out the flavors of the grapes with minimum intervention” one may think they just leave the grapes alone to ferment. This could not be further from the truth. Natural winemakers require a vast amount of wisdom and knowledge to harness the full potential of the grapes.

Criterion #2
In sync with the winemaker’s vineyard, techniques, and philosophy

Tasting alone is not enough to understand the true significance of a wine. When we discover interesting new wines, we usually visit their winery first. At the winery we check every detail of the vineyard and production. We then determine if we agree with the winemaker’s ethos and philosophy. This is a crucial selection criteria.

Sometimes we develop partnerships as an investment in the future development of a winemaker. These partnerships pay off when these wines transform into something extraordinary..

Criterion #3
Great taste and great value

There is a world class vineyard in the Languedoc region of France that is 70-90 years old. This region has very little rain so diseases are rare and the vineyard saves money by not using pesticides. Labor costs are low for tasks like pruning, an essential process in growing great grapes. Despite great tasting wine and natural production methods, these wines are an incredible value.

Higher costs don’t always make better wine, so we seek out great natural wine value.

Criterion #4
Wine that personifies the winemaker

We appreciate the labor and skill of natural winemakers through the wine they produce, and we believe that ordinary and exquisite wine are worlds apart.

The wines we carry at 3amours are special and personify each winemaker's individual art, philosophy, and story.

We hope you will explore these unique wines at our store, wine bar, and events.
Please join us on a journey to discover and enjoy exquisite natural wine!

information
News from the Store

item
Product List

Our stocks are very limited.
Some of these items may presently not be available.
the days in 3amours
@3amourswine
3amours official Facebook page
follow

access

3amours
natural wine shop & bar
shop: [ wed. - sun. ]
12:00~20:00 [ mon. / tue. ] closed

bar: Closed until further notice
tel.03-5459-4333
1F & B1F, DAIYU Bldg., 1-15-9, Ebisunishi, Shibuya-ku, Tokyo, 150-0021